Spoiler: the key to being rich isn’t just money. This job's rich stemmed from a solid plan, an A-list crew, and collaborative, kind creatives who know how to move fast. Shot over two days on location in Los Angeles, this Big 12 Championship title sponsor campaign debut came together at record speed with celebrity talent Milo Ventimiglia calmly keeping the playbook straight while the rest of us sprinted. The campaign reframes wealth through youth sports sidelines, tailgates, gymnasiums, RV vistas, home renovations, and one fully built Edward Jones office that felt lived-in enough to host a lifetime of thank-you cards (and a trophy or two). Edited with Whitehouse Post, finished with Carbon, and on air weeks after the call came in. Fast, focused, and rich AF.