
EQ Bank
Running
- clientEQ Bank
- CampaignMake Bank
- Deliverables(9) TV + OLV, Socials (2 x :30, 5 x :15, 2 x :06) ENG + FR
Shot in the 6ix with Arrivals + Departures, this challenger-bank rollout literally puts Canadians in motion. Vintage record shops, city sidewalks, suburban stoops, and the business district’s center lane stitch together a fast, fluid handoff of perspectives – passed between people who’ve moved on from outdated banking, sharing their whys with calm confidence, knowing smiles, and zero interest in explaining themselves to legacy banks. Two days. One recurring spokesperson. Multi-city casting. Fifteen actors across English and French roles, all woven into a meticulously choreographed “one-r.” In this economy?! Yes. Because when your bank, agency, and production partner actually work, you can afford to make it look effortless.


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